The Food Truck is a kick ass spot in Roseisle, Scotland, that offers delicious grub and refreshing drinks to locals and tourists alike.
They required an update to their existing visual identity and needed something big, bold and attention grabbing. We quickly decided on a creative direction to head in and a number of logo concepts were presented, with the final concept being refined into the brand's new primary logo and logo variants.
They required an update to their existing visual identity and needed something big, bold and attention grabbing. We quickly decided on a creative direction to head in and a number of logo concepts were presented, with the final concept being refined into the brand's new primary logo and logo variants.
PRIMARY LOGO
ALTERNATE LOGOS
REAL WORLD USE
Since project completion in 2024, the team behind The Food Truck have been busy utilising their new brand logo across all channels, from truck signage, to disposable tableware and even cupcakes!
